Ugo Paulon

is a purpose-led footwear brand, utilising pre-existing and recycled materials.

Its mission, to minimise the environmental impact of its production, is based on the simple philosophy; that restrictions drive innovation and creativity when they present a motivating challenge.

Ugo Paulon’s design process is therefore directed by a strict and defining rule:

All products must be made from as much pre-existing or recycled materials as possible.

Ugo Paulon’s collections are based on the availability of dead stock and repurposed materials, much like its early prototypes were made from vintage shoes and second hand fabrics sourced on eBay.

Similar to ‘objet trouvé’ art pieces, Ugo Paulon’s characteristic aesthetics are influenced by this reversed design process.

The brand has strategically placed itself on the high-end streetwear market in order to kindly interrupt the industry with common sense and thoughtful practices.

As a contrast to most luxury footwear brands, Ugo Paulon offers the conscious consumer a well considered alternative.

The name Ugo Paulon originates from the merged usernames of different eBay sellers from whom some of the first vintage shoes were bought to be upcycled.